About Us

We Buy Gold is a premium streetwear clothing brand founded in Chicago, Illinois, by an anonymous high-frequency trader known as The House Salad. We Buy Gold is a pop-art brand that explores greed as an American cultural reference.

A reference is inherently neutral—it merely refers; it does not speak. The clothing can be worn ironically, seriously, or meta-ironically, depending on the wearer’s life experiences.

In the past few years, streetwear brands have collaborated heavily with consumer brands like Coca-Cola and McDonald’s. Those collaborations work because they reference familiar objects, creating products that resonate with the wearer. Warhol’s iconic Campbell’s Soup print works for the same reason. The We Buy Gold brand concept is simple: it is focused on exploring a single reference familiar to all Americans: greed.

Moreover, as a premium brand, we have an obsession with the quality of our products. We sample relentlessly. Our attention to detail spans embroidery, printing, fabric quality, label applications, quilting, and more. We are so confident in our product quality that we offer a 30-day return policy for all purchases on the site.